Pet Case Study

PINCHme drives increase in market share of 31%

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The DetailPINCHme Pet case study - Gourmet Delight

Brand partner: Gourmet Delight

Product: Gourmet Delight Healthy Weight Oceanfish & Lean Chicken Cat Food

Key marketing objectives:

  1. Educate consumers
  2. Drive sales conversion (with emphasis in NSW)
  3. Gain consumer insights for product development

Target audience:

  • Cat owners

PINCHme solution: 

  1. Dedicated product landing page
  2. Post campaign promotion highlighting retail discount
  3. Consumer feedback survey

 

Results: 

  1. Market share increased 31%, in a declining market, and the product has since maintained the higher sales baseline.
  2. Campaign drove mass awareness beyond those consumers that claimed a sample.
  3. 92% of PINCHme members that claimed a sample completed the consumer feedback survey.
  4. 64% of PINCHme members claim to have gone on to purchase the product post trial.

 

 

For more details about this campaign, download the full Gourmet Delight –  Pet Case Study.

For more information on the performance of our campaigns, please contact our research and insights team at research@pinch.me