Pet Case Study
PINCHme drives increase in market share of 31%
Brand partner: Gourmet Delight
Product: Gourmet Delight Healthy Weight Oceanfish & Lean Chicken Cat Food
Key marketing objectives:
- Educate consumers
- Drive sales conversion (with emphasis in NSW)
- Gain consumer insights for product development
- Cat owners
- Dedicated product landing page
- Post campaign promotion highlighting retail discount
- Consumer feedback survey
- Market share increased 31%, in a declining market, and the product has since maintained the higher sales baseline.
- Campaign drove mass awareness beyond those consumers that claimed a sample.
- 92% of PINCHme members that claimed a sample completed the consumer feedback survey.
- 64% of PINCHme members claim to have gone on to purchase the product post trial.
For more details about this campaign, download the full Gourmet Delight – Pet Case Study.
For more information on the performance of our campaigns, please contact our research and insights team at firstname.lastname@example.org