Brand partner: Dolmio

Product: Dolmio Tomato & Basil Stir-In

Key marketing objectives:

  1. Educate consumers
  2. Build awareness
  3. Drive conversion


PINCHme solution:

  1. Dedicated product landing page for each flavour
  2. Targeted solus eDM
  3. Social amplification

  4. In-store promotion
  5. Consumer feedback survey


  1. Increased brand engagement; according to the feedback survey : 79% of samplers would recommend the product
  2. Drove sales conversion amongst samplers ; 73% claim to have gone on to purchase
  3. 147,000 page views recorded on theproduct landing pages
  4. Dolmio® branded posts on PINCHme’s Facebook page recorded an outstanding average engagement rate of 3.8%

For more details about this campaign, download the full Dolmio –  Food Case Study.

For more information on the performance of our campaigns please contact our research and insights team at