Beverage Case Study

PINCHme drives brand advocacy for Sustagen Everyday Formula.

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The DetailSUSTAGEN-CASE-STUDY

Brand partner: Nestlé Sustagen®

Product: Nestlé Sustagen® Everyday Dutch Chocolate Drink

Key marketing objectives:

  1. Reach new and/or lapsed consumers
  2. Drive brand advocacy and positive word of mouth; and
  3. Increase likelihood of purchase
  4. Convert tryers to buyers

PINCHme solution: 

  1. Dedicated product landing page
  2. Targeted solus eDM
  3. Branded post on PINCHme’s Facebook page
  4. Consumer insights

 

Results: 

  1. Reached new users; 68% of members that trialled the sample had never purchased Nestle Sustagen
  2. Branded Facebook post reached 61,000 users and recorded an engagement rate of 2.7% (the industry average is <1%)
  3. 68% of members claim to have gone on to purchase this product following trial of the sample through PINCHme

‘PINCHme’s campaign has  been effective in converting  brand awareness to trial in  our target market, particularly  among those lapsed consumers,  and the post-campaign review  provided some valuable insights  which will help shape our future  brand strategy’ – Ryan Stanaway – Marketing Manager, Nestlé Australia

For more details about this campaign, download the full Nestlé Sustagen® Everyday Drink  Case Study.

For more information on the performance of our campaigns please contact our research and insights team at research@pinch.me