Beauty Case Study

PINCHme helps drive consideration of the brand with high conversion to purchase.

Download Case Study


Brand partner: Avène

Product: Eau Thermale Avène Micellar Lotion 25mL

Key marketing objectives:

  1. Drive brand awareness across multiple platforms
  2. Drive consideration of the Avène brand through positive trial of a sample
  3. Convert tryers to buyers

Target audience: Females aged 25-34

PINCHme solution: 

  1. Dedicated product landing page
  2. Targeted solus eDM
  3. Social amplification

  4. Consumer insights


  1. 52% of members claim to have purchased following trial
  2. Over 46,000 unique browsers visited the branded product page
  3. Drove a 46% fan increase in Avène’s Facebook community
  4. 90% of members had a positive product experience
  5. 76% of members would recommend the product to others

For more details about this campaign, download the full Avène Beauty Case Study.


For more information on the performance of our campaigns please contact our research and insights team at