NYC startup PINCHme offers consumers free stuff in high-tech twist on product sampling

Posted by on Feb 19, 2014 in All Press News, Press Room | No Comments
NYC startup PINCHme offers consumers free stuff in high-tech twist on product sampling

NYC startup PINCHme offers consumers free stuff in high-tech twist on product sampling
Members need to fill out short surveys on the goods they get within 30 days to get more.

Members of product sampling website PINCHme have gotten trial sizes of products ranging from Olay face cream to

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Katy Perry perfume.


Website PINCHme is offering consumers a tempting proposition — free stuff.

The New York City-based startup has teamed up with consumer-product giants like Procter & Gamble, Unilever and Kraft, aiming to help get trial sizes of their goods into the hands of shoppers who might like them — and might want to buy more.

It’s a high-tech take on old-fashioned online pharmacy reviews for tramadol product sampling.
“Everyone likes getting something for free,” PINCHme chairman Jeremy Reid told the Daily News. “We provide a risk-free way of trying all the latest consumer products.”

While membership in the service will cost you nothing, what PINCHme gets from cialis is expensive users may be at least as valuable as cash — lots of information about you.
Members sign up at using an email address or Facebook account and then answer a battery of questions about who they are, how they shop and what products they use — information that lets consumer-products companies focus on specific customers.
“Brands want to cut out the waste so they’re only offering their products to customers who are

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interested in them, and fit within their target market,” Reid said.

Every other Tuesday, members can log in and pick one from each group of three product samples they see.
The products typically take about seven to 10 days to arrive from PINCHme’s fulfillment center in New Jersey.
Consumers have to fill out a short survey about each item within 30 days if they want to be able to receive more cialisonline-onlinebestrx goods.

The website lets users share their views on social media and directs them to sites where they can buy items they tried and liked.
Otc cialis Members can also earn PINCHme rewards points toward prizes for each action.
“It’s several existing ideas tied together in a new package,” Rebecca Lieb, an analyst at the Altimeter Group, told the Daily News. “If they have

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manufacturers, there’s pretty good potential.”
PINCHme’s social media aspect offers an added twist, she said. “Study after study shows word of mouth marketing is more effective than generic viagra online canadian pharmacy advertising.”

Subscription product services like Birchbox and BarkBox have been rising in popularity but come at a monthly cost.
best way to use viagra The economy’s upswing has meant consumer-products companies are more willing to spend on reaching out to cheap viagra online canadian pharmacy buyers, said Brandt Held, CEO of My Savings Media, which helps companies get product samples to consumers through its website and on “Mommy blogs.”
“Right now, we’re seeing a heavy push,” Held said. “I think there’s more room for this type of company to move in.”

Since launching in November, PINCHme has so far drawn about 500,000 members, and gives out about 600,000 samples per month, including products like Olay face cream and Katy Perry perfume, Reid said.

Reid came up with the idea after winding down the hedge fund he founded, Everest Capital, which collapsed amid financial and legal troubles in the wake of the financial crisis. He initially began testing the PINCHme concept in his home country of Australia last February after raising money from a number of wealthy Australian families. The company now has more than $10 million in capital, Reid said.

Consumers “are 24/7 connected to their smartphones,” Reid said. “Living in a digital age means we should be marketed to in a digital way.”

Source :NEW YORK DAILY NEWS (view article)